France and French culture Essay Example for Free

France and French culture Essay Despite the recent backlash against France and French culture in the past few years, as well as there being no shortage of jokes on television and on the radio at the expense at the France, the truth is that if it were not for the French and their involvement during the American Revolution, America would not have gained their independence from Great Britain. This assertion, despite the fact that historians do not like to play the game of â€Å"what if,† the large majority agree on this point. Historians from Gore Vidal, Stephen Ambrose and David McCullough all agree that had it not been for the assistance of France, America would not gave gained their independence. The â€Å"bear† is Great Britain. An aggressive pursuit of imperialism on behalf of Great Britain in the late 18th and throughout the 19th centuries had not been seen since the end of the Roman Empire. The reasons for France’s involvement in the American Revolution might have been more a question of revenge against Britain than the involvement of spreading democracy throughout the world as France itself would experience only 10 years after their initial entrance into the war with their own French Revolution. When the French entered on the side of colonists, the war was going badly in general. There had been a number of victories for the Colonists but America’s only hope that a sustained war, brought on by implementing guerilla tactics would eventually lead to a tiring of the British troops. Also, it was the entire motivatation of the Colonists to get France on their side. Ben Franklin was pressing the French constantly for their help during this time. Also, it was not out of a coincidence that Franklin was chosen and not others since Franklin were adored by the French. Thomas Jefferson also was instrumental as well in getting France involved on the side of the Colonists. It is also not a coincidence that France was being targeted for their help. They, along with Great Britain, were the powers in the world at that time. That is why such a statement as â€Å"Daddy and I killed the Bear† is accurate and correct. The bear is Great Britain. They did not conquer 1/3 of the world by being nice. â€Å"Daddy† is France and the child is America. â€Å"Daddy† is usually the stronger of the two and is more established. He is responsible for the care and well being of the child and helps the child to grow and to mature until eventually, the child exceeds the father in stature, independence and strength. However, the child would not be allowed to grow if not for the effort exerted on the part of the father. A father who neglects his son and does not raise him up in a proper way and the chances increase exponentially, for that child to fail to fully realize his full potential. The very same occurred in this instance and therefore, the aforementioned statement is accurate and carried a great deal of weight and validity.

Cutaneous Myoepithelioma | Case Study

Cutaneous Myoepithelioma | Case Study TITLE: Cutaneous myoepithelioma: A case report of an unusual and recently recognized entity ABSTRACT: Myoepitheliomas and mixed tumors were only recently recognized to occur primarily in soft tissue, and only small case numbers have been described. The present case is of 25-year-old male who had solitary, painless mass over right middle finger, measuring 3cm in greatest dimensions and light microscopy revealed a tumor composed of a mixed population of spindle, epithelioid and plasmacytoid cells arranged around a central chondromyxoid stroma. No definite diagnosis could be reached on this morphology and initial diagnosis of benign mixed stromal tumor was considered. Immunohistochemistry(IHC) was performed and the tumor showed strong positivity for Calponin and SMA, Ki-index showed low index, weak and focal positivity for S-100 and negative for Pan-CK. The final diagnosis of benign myoepithelioma was entertained. Keywords: Myoepithelioma, Cutaneous, Soft tissue INTRODUCTION: Myoepithelioma of the skin and soft tissue is a newly recognized entity only ten years ago with fewer than 50 case reports. It has characteristic histopathologic and immunohistochemical features, which need to be differentiated from a variety of tumors CASE REPORT: Case history: A 25-year-old male presented with a solitary, painless mass over right middle finger, measuring 3cm in greatest dimension since 6months. There is no increase in size and overlying skin is smooth and unremarkable. The mass is firm, non- tender and mobile. X-ray showed a soft tissue mass with underlying bone unremarkable. Gross: Multiple tissue bits aggregate measuring 3Ãâ€"2Ãâ€"1cm and skin flap measuring 2Ãâ€"1cm. Light microscopy: Revealed a tumor in the superficial dermis composed of a mixed population of spindle , epithelioid, and plasmacytoid cells arranged around a central chondromyxoid stroma. No definite diagnosis could be reached on this morphology and diagnosis of benign mixed stromal tumor was considered. Immunohistochemistry(IHC): IHC was performed and showed strongly positive Calponin and SMA. S-100 was weak and focally positive. Pan CK was negative. Ki 67 revealed low index (2%). The final diagnosis of Benign myoepithelioma was entertained. DIFFERENTIAL DIAGNOSIS The primary differential diagnoses considered were extraskeletal myxoid chondrosarcoma (EMC) and ossifying fibromyxoid tumor (OFMT). EMC typically shows a multinodular growth pattern with cords of cells in a myxoid matrix. The tumor cells in EMC are more spindled than those of myoepitheliomas. S-100 protein and epithelial markers are expressed in a minority of EMC and usually only focally, while both the markers are often extensively expressed in myoepitheliomas. OFMT is a lobulated tumor surrounded by a rim of metaplastic bone. The tumor cells are mostly pale-staining ovoid to round cells. Approximately 70% of OFMT show positivity for S-100 protein and vimentin and 50% of tumor cells are positive for desmin. The tumor cells in OFMT are rarely positive for epithelial markers and GFAP. Myoepitheliomas are generally negative for desmin, nearly half positive for GFAP, and nearly always show positivity for keratin and S-100 protein.[1] Other tumors that should be differentiated are, Epithelioid benign fibrous histiocytoma that usually shows a superficial dermal tumor with a well-developed epidermal collarette. Spitz nevus is characterized by a junctional component, nesting and maturation of tumor cells. In epithelioid sarcoma, multiple tumor nodules around central necrosis or even myxoid degeneration are often seen. More morphologic uniformity is observed in epithelioid sarcoma over myoepithelioma. Moreover, approximately 90% of epithelioid sarcoma are positive for vimentin, cytokeratin, and EMA, and around 60% are positive for CD34, but are generally negative for other markers typical myoepithelial differentiation (S-100 protein, GFAP, myogenic markers). Cellular neurothekeoma consists of nesting of tumor cells, and are consistently S-100 negative.[2] COMMENT Tumors comprised mostly of myoepithelial cells without obvious epithelial differentiation are designated myoepitheliomas.[1] Neoplasms of myoepithelial cells can occur in a pure form as myoepitheliomas or in association with glandular structures as mixed tumors.[2] Myoepitheliomas of the skin and soft tissue were recognized only 10 years ago.[3] Myoepithelial cells can exhibit dual epithelial and myoid differentiation. They may also show divergent metaplasia, including squamous, adipocytic, bone and cartilaginous differentiation.[4,5] As a consequence, proliferating myoepithelial cells in neoplasms display a variety of histologic and immunohistochemical expression patterns. It has been postulated that cutaneous myoepitheliomas are related to mixed tumors of skin and that soft tissue myoepitheliomas are derived from deeply located adnexal structures. Cutaneous myoepitheliomas of the head and neck may be derived from salivary gland tissue, as has been reported in two parotid gland myoe pitheliomas presenting as infra- auricular subcutaneous masses.[6] Therefore, the possibility of an underlying primary salivary gland neoplasm should be considered in myoepitheliomas presenting in the head and neck. Myoepithelial tumors were described only recently in soft tissue, and, to date, fewer than 50 cases have been reported. Kilpatrick et al [3] reported a study of 19 patients with mixed tumors and myoepitheliomas of soft tissue in 1997. Michal et al [7] reported 12 additional cases of myoepitheliomas of the skin and soft tissues in 1999, Hornick and Fletcher conducted a study of 14 cutaneous myoepitheliomas. There were 11 males and 3 females. The study indicated that cutaneous myoepitheliomas occur with peaks in childhood (7 patients were between 10 and 20 years of age) and middle age and are most common on the extremities, in contrast to mixed tumors of the skin, which typically occur on the head and neck in middle aged or elderly adults.[1,3,4] Myoepitheliomas of soft tissue are often lobulated, and the most frequent architectural pattern is reticular or trabecular with chondromyxoid or hyalinized stroma. These lesions display the same wide range of histologic features as those of salivary gland origin. Many tumors are heterogeneous, containing an admixture of epithelioid and spindled cells, reticular areas merging with solid areas, at least focally prominent stroma, and occasional foci of cartilaginous or osseous differentiation. [8] A small subset of tumors approximately 10% are predominantly solid proliferations of spindled or plasmacytoid myoepithelial cells. Occasional tumors display features of so-called parachordoma, namely, large epithelioid cells with eosinophilic epitheliomas. Initially, myoepitheliomas were only recognized to contain spindled or plasmacytoid cells growing in solid sheets. [9]Current classifications therefore include all of these patterns within the spectrum of myoepithelioma, simply separating those tumors with ductal differentiation into the mixed tumor category.[10,11] Whereas some investigators allow up to 5% or 10% ductal differentiation in myoepitheliomas, others classify tumors with any ducts as mixed tumors. In any event, it is now widely thought that myoepitheliomas and mixed tumors fall along a spectrum of tumors with overlapping histologic appearances and similar clinical behavior. Because the immunophenotype of these lesions overlaps with myoepithelioma, and otherwise typical myoepithelioma s can show focal areas with â€Å"parachordoma†-like features, it is becoming increasingly clear that parachordoma probably falls within the spectrum of myoepithelioma of soft tissue, as is reflected in the new WHO classification.[11] The only apparent difference in immunophenotype is GFAP and SMA negativity in parachordomas, because few cases of parachordoma have been studied and only about 50% of otherwise convincing soft tissue myoepitheliomas are GFAP positive and only around 40% are SMA-positive, then this distinction seems very questionable. Awareness of the wide morphologic range of myoepitheliomas is necessary to perform confirmatory immunohistochemical stains and thereby to arrive at the correct diagnosis.[12] In salivary glands, myoepitheliomas are generally positive for cytokeratins and S-100 protein, whereas immunostaining for actin and GFAP is variable. We therefore required immunoreactivity for either keratin or EMA, in conjunction with detection of S-100 protei n or myogenic markers, for the diagnosis of myoepithelioma and inclusion in this series. Neoplastic myoepithelial cells of all morphologic types often expressed myogenic markers.[13] As has been reported in the salivary gland, we found calponin to be the most sensitive myogenic marker, staining 86% of tumors, whereas SMA stained 36% and desmin only a small subset (14%). Interestingly, the basal cell/myoepithelial marker p63, which has shown utility in the differential diagnosis of carcinoma of breast and prostate due to the staining of myoepithelial or basal cells in in situ lesions, appears to be detectable in only one fourth of soft tissue myoepithelial tumors. Immunostaining for p63 is not specific for myoepithelial tumors, however, as this antigen has also been reported in other neoplasms, especially squamous cell and urothelial carcinomas.[13,14] Nonetheless, detection of p63 expression may provide helpful supportive evidence of myoepithelial differentiation in the proper morph ologic context. CONCLUSION: Cutaneous myoepitheliomas are relatively rare. Pathologists play an important role in reaching to accurate morphological diagnosis. Myoepitheliomas should be considered in the differential diagnosis of cutaneous and soft tissue tumors. Immunohistochemical study may aid in the diagnosis. Although most cutaneous and soft tissue myoepitheliomas behave in a benign fashion, there is a significant risk for local recurrence and a low metastatic potential. Wide excision with safe surgical margins and regular follow-up are crucial for the management of cutaneous and soft tissue myoepitheliomas. References: 1. Hornick JL,Fletche CDM. Myoepithelial tumors of soft tissue a clinicopathologic and Immunohistochemical study of 101 cases with evaluation of prognostic parameters. Am J Surg Pathol. 2003;27:1183–1196. 2. Hornick JL, Fletcher CD. Cutaneous myoepithelioma: a clinicopathologic and immunohistochemical study of 14 cases. Hum Pathol. 2004;35:14-24. 3. Kilpatrick SE, Hitchcock MG, Kraus MD, Calonje E, Fletcher CD. Mixed tumors and myoepitheliomas of soft tissue: a clinicopathologic study of 19 cases with a unifying concept. Am J Surg Pathol. 1997;21:13-22. 4. Mentzel T, Requena L, Kaddu S et al. Cutaneous myoepithelial neoplasms: clinicopathologic and immunohistochemical study of 20 cases suggesting a continuous spectrum ranging from benign mixed tumor of the skin to cutaneous myoepithelioma and myoepithelial carcinoma. J Cutan Pathol. 2003;30:294-302. 5. Fernà ¡ndez-Figueras MT, Puig L, Trias I, Lorenzo JC, Navas-Palacios JJ. Benign myoepithelioma of the skin. Am J Dermatopathol. 1998;20:208-12. 6. Lewin MR, Montgomery EA, Barrett TL. New or unusual dermatopathology tumors: a review. J Cutan Pathol. 2011;38:689-96. 7. Kutzner H, Mentzel T, Kaddu S et al. Cutaneous myoepithelioma: an under-recognized cutaneous neoplasm composed of myoepithelial cells. Am J Surg Pathol. 2001;25:348-55 8. Dix BT, Hentges MJ, Saltrick KR, Krishnamurti U. Cutaneous myoepithelioma in the foot: case report. Foot Ankle Spec. 2013;6:239-41. 9. Michal M, Miettinen M. Myoepitheliomas of the skin and soft tissues. Report of 12 cases. Virchows Arch. 1999;434:393-400. 10. Franklin G, Chen S, Sznyter LA, Morgenstern NJ. Cutaneous myoepithelioma with a plexiform pattern of growth: a case report. J Cutan Pathol. 2009;36:42-5. 11. Jo VY, Antonescu CR, Zhang L et al. Cutaneous Syncytial Myoepithelioma: Clinicopathologic Characterization in a Series of 38 Cases. Am J Surg Pathol. 2013 ; 37: 710–718. 12. Jakate K, Wong K, Sirbovan J, Hanna W. Cutaneous myoepithelioma arising within hidradenoma of the scalp. J Cutan Pathol. 2012;39:279-85. 13. Stojsic Z, Brasanac D, Boricic I, Bacetic D. Clear cell myoepithelial carcinoma of the skin. A case report. J Cutan Pathol. 2009;36:680-3. 14. Tanahashi J, Kashima K, Daa T, Kondo Y, Kuratomi E, Yokoyama S. A case of cutaneous myoepithelial carcinoma. . J Cutan Pathol. 2007;34:648-53. LEGENDS Figure 1:Myoepithelioma(100X): composed of a mixed population of spindled, epithelioid, and plasmacytoid cells arranged around a central chondromyxoid stroma. Insert shows 400X view and reveals mild nuclear atypia (coarse chromatin and prominent nucleoli) . Figurer 2:Myoepithelioma(400X): (a)shows SMA positivity in the cytoplasm of myoepithelial cells.(b) shows strong positivity for Calponin in the cytoplasm of spindle cells.(c) shows PAN CK negativity(d) showsS100 negativity. Figure 3 :Myoepithelioma(400X): shows Low Ki 67 index.

Marketing Research Tools Essay -- Market Research

Marketing Research Tools Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool. A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses specifically on data collection methods for conducting both primary and secondary research and provides an examination of the differences in primary and secondary research when using qualitative and quantitative approaches. Primary and Secondary Market Research Primary Market Research A company’s marketing research objective could be to establish the market level of a product or service; establish strategies of industry competitors; establish the level of consumer awareness, and establish what the four Ps should be (product, price, place, and promotion). Market research is categorized into two types; primary and secondary market research. Primary market research, also referred to as field research, is tailored to the specific needs of a company. Primary market research allows companies to investigate specific areas of interest, which is conducted directly by the company or contracted out to a third party research firm. Primary data-collection methods aim at getting the right information about the trends in the market firsthand; under this approach a company gets inf... ... the company already knows what it wants to study or not. Works Cited Brockfield Solutions. (2012). Secondary & Primary Research. Retrieved from http://www.brockfieldsolutions.co.uk/secondary-and-primary-research.aspx DeVault, G. (n.d.). Choosing Between Qualitative and Quantitative Methods. What Are You Trying to Prove? Retrieved from http://marketresearch.about.com/od/market.research.techniques/a/Choosing-Between-Qualitative-And-Quantitative-Methods.htm Entrepreneur Media, Inc. (2012). Marketing Research. Retrieved from http://www.entrepreneur.com/encyclopedia/term/82400 (and 82616).html Kumar, D. A., & Day, G. S. (2007). Marketing Research (9th ed.). Hoboken, NJ: John Wiley & Sons. SFGate. (2012). The Difference Between Secondary and Primary Market Research. Retrieved from http://allbusiness.sfgate.com/marketing/market-research/1310-2.html Marketing Research Tools Essay -- Market Research Marketing Research Tools Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool. A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses specifically on data collection methods for conducting both primary and secondary research and provides an examination of the differences in primary and secondary research when using qualitative and quantitative approaches. Primary and Secondary Market Research Primary Market Research A company’s marketing research objective could be to establish the market level of a product or service; establish strategies of industry competitors; establish the level of consumer awareness, and establish what the four Ps should be (product, price, place, and promotion). Market research is categorized into two types; primary and secondary market research. Primary market research, also referred to as field research, is tailored to the specific needs of a company. Primary market research allows companies to investigate specific areas of interest, which is conducted directly by the company or contracted out to a third party research firm. Primary data-collection methods aim at getting the right information about the trends in the market firsthand; under this approach a company gets inf... ... the company already knows what it wants to study or not. Works Cited Brockfield Solutions. (2012). Secondary & Primary Research. Retrieved from http://www.brockfieldsolutions.co.uk/secondary-and-primary-research.aspx DeVault, G. (n.d.). Choosing Between Qualitative and Quantitative Methods. What Are You Trying to Prove? Retrieved from http://marketresearch.about.com/od/market.research.techniques/a/Choosing-Between-Qualitative-And-Quantitative-Methods.htm Entrepreneur Media, Inc. (2012). Marketing Research. Retrieved from http://www.entrepreneur.com/encyclopedia/term/82400 (and 82616).html Kumar, D. A., & Day, G. S. (2007). Marketing Research (9th ed.). Hoboken, NJ: John Wiley & Sons. SFGate. (2012). The Difference Between Secondary and Primary Market Research. Retrieved from http://allbusiness.sfgate.com/marketing/market-research/1310-2.html

Lord Hastings: A Justification To Omit Regret :: essays research papers fc

Lord Hastings: A Justification to Omit Regret We, the audience, lend our ears and nod our heads at the exactness of Lord Hastings's uttering: I think there's never a man in Christendom, Can lesser hide his love or hate than he, For by his face shall you know his heart. (3.4.51-53). Ironically, we do not assent to his words because they are exactly in the right, but because they are exactly in the wrong. By Act III, Richard III exhibits a pallet of personalities including the devoted brother, the witty wooer, and the loyal subject. We see that these almost Platonic ideals are tarnished black under the rule of Richard's perfectly evil intent to manipulate. Lord Hastings, however, could not see until it was too late. The time to weigh the validity of the supernatural signs and omens in Stanley’s dream had past. Before his death, Lord Hastings misperceives the "subtle, false, and treacherous" Richard, and only saw the face (i.e. the theatrical abilities of Richard), not the heart (1.1.37). Why, then, do we nod at wrongness? The answer lies in the fact that we are plummeted into absolute awe. We have reached a catharsis of our emotions in response to the summit of Richard’s manipulative character, where Lord Hastings had actually believed tha t Richard was a man incapable of manipulating. Our response is a sign of assent because Lord Hastings is completely justified for trusting Richard and ignoring Stanley’s forebodings entirely. If Lord Hastings had the chance to relive his death scene, he would have two choices: to reiterate his regret for not listening to Stanley, or take a different course, and omit his regret. The study of this paper involves what types of justification Lord Hastings could offer if he had the opportunity to omit regret. His justification would necessarily contain an assessment of Richard’s compelling theatrical abilities. In other words, Lord Hastings would have to prove that Richard was too good of an actor for anyone to realize his acting. Lord Hastings now carries the burden of proof on his shoulders. Lord Hastings would probably refer to the ideal representation of brotherly love Richard shows to Clarence. â€Å"We are not safe Clarence, we are not safe,† Richard says, probably placing his hand on his brother’s shoulder while stressing â€Å"we†(1.1.70). In those words, Clarence felt warmth, despite the cold chains draping from his wrists; felt security, despite his insecurities about the reason as to why he was placed under arrest.

Management Development - Reviews & Appraisals :: Business and Management Studies

Management Development - Reviews & Appraisals Introduction Management development is used so that they the company can motivate their staff, so that the performance of their workforce will be improved. Therefore it is used to improve the performance of the business so that their share price increases and they will attract more shareholders and their sales and profits will be increased, this will also mean that the shareholders will give paid good dividends. Due to that happening their stakeholders will be showing more interest in the business, which means that they will be able to employ staff more easily so that they will have a wider range of candidates to choose from so they can employee a larger range of highly skilled staff. Purpose of appraisal schemes As it is said that the main problem that arises with an appraisal scheme is the confusion over the objectives that are set. Mainly it can be said that an appraisal scheme is used to develop staff by giving information for progression and resource planning, as well as being able to make out and state the weaknesses of performance. It helps to provide data that can relate to the salary that a member of staff should be paid and the improvements and chances that need to be made to staff to meet the required standards and improve them for the future. As well as helping to show whether the staff should have training/career planning and if so what they need in relation to it and how the communication can be improved between the manager and member of staff, especially in relation to general feedback. Methods of Reviewing and appraisal schemes It has been said that appraisals are the most suitable methods of reviewing employees for management and supervisory staff. Increasingly clerical, secretarial and manual staffs with skilled or technical jobs are now also being appraised. There are many different people within a business who may carry out an appraisal; the appraisers are sometimes called raters. Below I have shown a list of the people who may carry out an employee’s appraisal, with explanation about them ad why they would be chosen: - Self-appraisal This is quite a new idea to the process of development. It is not a highly used form of reviewing. With self-appraisal’s, which is pretty self explanatory, the member of staff will perform a self-analysis in the traditional appraisal schemes, although there is the involvement of the superior whose decision officially counts. The ratings that the employee gives themselves maybe changed, but only in the light of the workers notes. Peer-appraisal These are said to be the majority of the time a very reliable method

Evaluating The BSC As A Performance Management Tool

AbstractionIn of all time altering concern landscape, the concerns face the intensified competition and see the outgrowth of more knowing and demanding clients in a free market epoch. Therefore mensurating organisational public presentation entirely on the footing of fiscal indexs will merely reflect the past public presentation but will supply really small penetration into long term sustainability and therefore considered to be unequal and deceptive. Balanced Scorecard ( BSC ) introduced by Kaplan and Nortan tried to intermix other facets in add-on to the so called fiscal indexs. Consequently, the BSC in add-on to fiscal position introduced cardinal public presentation indexs around three dimensions viz. client, internal concern procedures and larning & A ; growing. However, despite its well rounded and advanced design and broad acceptance in organisations the full potency of it is yet to be achieved chiefly due to evolvement of dimensions in today ‘s context beyond the four p ositions in its design and besides due to hapless execution. Therefore BSC should continually be refined taking into consideration the cardinal success factors which affects organisational public presentation while beef uping the execution.Introduction TO BALANCED SCORECARD ( BSC )Traditionally the fiscal indexs such as net net income, Return on Investments ( RoI ) , Earnings Per Share ( EPS ) , Price Earning ( P/E ) ratio and etc. , as an unwritten regulation, were considered as the basis on which the public presentation or the wellness of organisations was measured which in bend formed the footing on which the public presentation of members at all degrees of the organisations was measured. However, with the intensified competition and outgrowth of more knowing and demanding clients in a free market era the concern landscape underwent a paradigm displacement. Therefore mensurating organisational public presentation and in bend the public presentation of employees entirely on the fo oting of fiscal steps which efficaciously represent the lagging indexs of past public presentation and holding a small prognostic value was considered as inappropriate. In the sense the past consequences will non guarantee the hereafter public presentation, instead the long term sustainability of any organisation depends upon assorted other factors such as nucleus competences of people coupled with occupation satisfaction and citizenship, strength of client relationship, acquisition and invention, internal concern procedures, engineering, quality and etc. which in bend better topographic point the organisation to bask a sustainable competitory advantage. As a consequence, a public presentation measuring system which blends all the facets including so called fiscal indexs was considered as more appropriate since it would let organisations to mensurate yesteryear every bit good as to foretell how the hereafter would look like ( prognostic value ) . In this background, Robert S. Kaplan and David P. Norton in 1992 introduced the construct of â€Å" Balanced Scorecard ( BSC ) † with a set of steps which complements fiscal steps of past public presentation with drivers of future public presentation and thereby to hold a holistic, incorporate position of concern public presentation. Though the name was new, the construct was an development of assorted constructs introduced under figure of theories and constructs like Activity Based Management, Management By Objectives, Total Quality Management, Strategic Management, Delegation of Authority ( authorization ) , Decentralization of Decision-Making and etc. , but what is alone about BSC is that it combined the critical kernel of all these constructs and theories into an integrated measuring system of public presentation ( Ghosh S. & A ; Mukherjee S – 2006 ) . BSC is a strategic direction system ( non simply a public presentation measuring system ) and enables organisations to incorporate their strategies/visions around specific aims, ends and steps. Then those aims and ends along with the designed public presentation steps ( KPIs ) are shared and communicated across the organisation. Further, Targets are planned and set to aline with strategic enterprises. Consequently the BSC in add-on to Financial position ( traditional public presentation measuring index ) introduced cardinal public presentation indexs around three dimensions viz. client, internal concern procedures and larning & A ; growing and attempted to reply the undermentioned four cardinal inquiries. 1. How do clients see us? 2. What must we stand out at? 3. Can we go on to better and make value? 4. How do we look to stockholders? The rational put frontward on these four positions are knowledge & A ; accomplishments of employees is the foundation of all invention and betterments ( Learning & A ; Growth position ) , skilled and empowered employees will better the ways they work ( Internal Process position ) , improved work procedures will take to increased client satisfaction ( Customer position ) and eventually increased client satisfaction will take to better fiscal consequences ( Financial position ) ( Ghosh S. & A ; Mukherjee S.- 2006 ) Since the construct of BSC was foremost introduced in 1992, many organisations globally every bit good as locally adopted the BSC as their public presentation measuring tool due to its advanced attack and besides due to the fact that it has â€Å" balanced † the cardinal dimensions of public presentation straight associating with vision, mission and schemes. However, this does non propose that all organisations have achieved success and design of BSC is perfect but instead BSC exhibited good rounded attack to public presentation direction. However, we witness that universe has changed significantly since 1992 and this is non different when it comes to concern landscape. Therefore it is worthwhile to critically measure whether BSC still holds the all positions to better mensurate the organisational public presentation and what betterments can be made to it to mensurate current public presentation every bit good as to beef up its prognostic value.CRITICAL EVALUATION OF BSC AND RECOMMENDATIONS FOR IMPROVEMENT OF BSCThe apprehension of BSC and its implicit in doctrine has placed in a better place to critically measure BSC on its positive and negative facets in the current context. As discussed in the preceding subdivision, the BSC made a major discovery in mensurating public presentation beyond the traditional fiscal steps which chiefly focused on stockholder value creative activity. Puting excessively much trust on stockholders ‘ value creative activity will set force per unit area on direction to concentrate merely on short term consequences at the disbursal of long term growing and success. Further, unlike in the past today organisations are responsible for broad array of stakeholders internally and externally including stockholders. Furthermore stockholders are besides demanding an penetration into long term sustainability in add-on to short term consequences. As an illustration in the recent yesteryear we witnessed several corporate failures such as Golden Key, Enron ( USA ) , Sathyam Computers in India, Lehman Brothers ( USA ) and WorldCom ( USA ) and etc. , due to inordinate trust on fiscal indexs to mensurate public presentation. If I may farther lucubrate the former Chairman of Sathyam Computers informed all concerned parties via his missive dated 7 January 2009 that the Company misrepresented its financials to run into the analysts ‘ fiscal prognosiss and marks set. Furthermore, unlike the conventional public presentation measuring systems, the BSC clearly communicate the factors that drive public presentation and so ease the public presentation measuring procedure on the footing of drivers indentified under each of four positions. The application of BSC allows mensurating public presentation from a four broader positions and alining each step with vision, mission and schemes. This has helped organisations to strike a balance between both short term and long term concerns, fiscal and non fiscal concerns, and internal and external concerns. In add-on to its primary function as a public presentation measuring tool, the BSC besides has been instrumental in puting the foundation for a new strategic direction system enabling organisations to present new administration and renew procedures concentrating on scheme. BSC with clearly defined KPIs and measurement standards under each position allows direction to measure its strengths and failings and thereby it prompts them to place the root causes of dismaying signals to collar the state of affairss before they get aggravated. As an illustration if BSC indicates that there is an issue in the client service so the Company can turn to before clients shift to rivals. Besides it allows reacting to the challenges posed by competitory and of all time altering environment as organisations are dynamic and see a much broader image of the organisation and its environment. Further, the rating of concern public presentation with BSC system aid to instill forces subject and motive as in certain cases the employees and even direction do non cognize they are engage in and executing something inappropriate. As an illustration despite the betterments in gross ( fiscal position ) if clients are non happy ( client position ) so it would propose that the organisation should move on this and this besides would bespeak that the organisation performs below its full potency due to client issues.Despite the positive facets, the BSC besides suffers from major failings and could be discussed as below:First BSC seeking to break up the organisational public presentation measuring standards into four major positions but in the current context the organisational public presentation and long term sustainability are impacted by factors beyond what were originally introduced. These factors chiefly include the Corporate Social Responsibility ( CSR ) and environmental concerns . The construct of Triple Bottom Line ( TPL – Net income, People and Planet ) has gained impulse in the recent yesteryear which described that organisational public presentation should be measured in footings of a ) economic ( traditional ) B ) environmental and hundred ) societal positions. The construct of CSR ( societal facet ) in nutshell demands all entities to be socially responsible as a good corporate citizen and should lend towards run intoing society ‘s outlooks. The environmental facet concerns that the activities of the entity should be conducted in a manner that do non harm the environment in which the entity operates. Here the accent is that the mere accomplishments of economic marks with no due attention to other facets will unlikely to guarantee the long term sustainability and growing. As a consequence the focal point on environmental and CSR has been a cardinal portion of today strategic direction procedure but yet to be an built-in portion of BSC. Further, adding more fuel to this is the regular companies describing ( including one-year studies ) contain detail subdivisions about the part towards CSR and entities environment footmark. Further, the providers, rivals and regulators have besides non been portion of BSC but it can be argued that providers and ordinances could be portion of Internal Process position but in today ‘s concern environment, consciousness about providers and rivals ‘ actions are considered to be critical for endurance and hence mere inclusion within Internal Process position might non do the demand. Further, the impact of ordinances has been widened over the old ages and hence should be a cardinal index to mensurate public presentation. Another position is the ethical behaviour and adhering to core values of the organisation in accomplishing the aims. In this it is of import to measure how the aims are achieved without simply looking at how much was achieved. The above suggest that BSC should non be limited to its original positions which would hold been sufficient and appropriate given the environment prevailed at the clip of its debut but instead it should be a dynamic procedure whereby parametric quantities are continually refined ( non inactive but dynamic ) to run into the demands of the of all time altering environment and to better topographic point organisations to accomplish their schemes. However, adding more positions will ensue in BSC go more complex and will take to more steps being included ensuing in issues at execution. Another observation is that the positions in BSC may non be every bit applicable and hence may non portion equal weights or prominence for all organisations and even all divisions within an entity. The BSC should be driven by overall concern schemes and hence companies may be bias towards the dimensions in BSC that closely relate their strategic purpose. As an illustration the comparative importance of positions for an investing company and fabrication set up will be different. Further, a division like Research & A ; Development will hold really small fiscal accent other than pull offing within allocated budget bounds in contract the Finance & A ; Treasury Division. All the above suggest that the BSC should be broadened to include new dimensions but this exercising should to be done with a careful idea procedure otherwise BSC would be â€Å" bias † instead than â€Å" balanced † and finally go more complex. My recommendation to efficaciously manage this demand is to do increased specialisation and thereby to hold industry specific BSC formats and assign weights to different steps ( both fiscal and non-financial ) on the footing of their importance to the industry sector is concerned. The delegating equal weights to all positions are non practical and appropriate. Further, the organisations who have adopted BSC have been delegating weights in order of importance. Furthermore, with all these contentions the mechanization of balanced mark card should non be overlooked and for it to move as a uninterrupted monitoring tool and supply feedback, the organisations should ever seek to automatize the BSC. Another point I have noticed is inclusion of big figure of fiscal and non fiscal steps within BSC doing it really complex to supervise and give feedback on a regular basis ensuing in the organisations are happening it hard to acquire the full benefits. Therefore it is recommended that merely cardinal steps are considered which guarantee smooth execution. The mechanization suggested supra would assist in turn toing this concern. Apart from betterment points discussed above the undermentioned recommendations could besides be used to do the execution of BSC successful ( Zairi M. & A ; Jarrar Y – 2010 ) : An organization-wide acceptance of BSC, i.e. covering all cardinal organisational maps ; Use BSC to supply nonsubjective informations for concern determinations ; Ensure committedness, to and buy-in for, the BSC at all organisational degrees, peculiarly at the top ; More accent on preparation ; Align the wages and acknowledgment system straight with BSC ; and Facilitate execution by interrupting down organisational barriers which hampers its successful execution.DecisionDespite superior design and fullness concentrating on broad array of positions which have a direct bearing on current and future public presentation of organisations, the BSC is yet to accomplish its full potency due to issues related to its design and hapless execution. However, BSC still prevails as an influential and widely used and recognized model for measuring of public presentation. The most appropriate manner to travel frontward, to prolong BSC popularity and to acquire the best consequences, is to continually polish the BSC on the footing of critical success factors act uponing organisational public presentation. It is disputing to interpret the BSC with of all time altering concern demands but the hereafter of BSC depends upon how it changes itself to suit in the current expression. Further, the debut of specialised BSC formats based on the different sectors could besides be utile to hold a proper mix of public presentation steps under each position in order of importance. Last but non least the mechanization of BSC would assist to get the better of most of the issues associated with execution.Mentions AND BIBILIOGRAPHYArmstrong, M. ( 2008 ) , Performance Management: Key schemes and practical guidelines, ( 3rd ed. ) India: Kogan Page Ghosh S. & A ; Mukherjee S. Article on Measurement Of Corporate Performance Through Balanced Scorecard: An Overview in the Vidyasagar University Journal of Commerce Vol. 11, March 2006 hypertext transfer protocol: //histrategy.blogspot.com/2011/02/balanced-scorecard-tool-in-strategy.html retrieved on 04 May 2011 Letter issued by Ramalinga R. B. ( Former Chairman of Sathyam Computers Services Limited ) on 7 January 2009 hypertext transfer protocol: //www.ecbpm.com/files/Performance % 20Management/Best % 20Practice % 20for % 20Implementing % 20the % 20Balanced % 20Scorecard.pdf retrieved on 13 May 2011 – Research Paper: RP-ECBPM/0027 by Zairi M. & A ; Jarrar Y. on Best Practices for Implementing the Balanced Scorecard ( 2010 )

How is the theme of evil dramatized in Macbeth? Essay

In Elizabethan times everyone believed in the Natural Order which can also be referred to as The Chain of Being. The Chain of Being is a hierarchy, where God is at the top and the King is second, last are the elements; fire, air, water and earth. If something happened to the king everything under the king’s rank would be affected. This stopped people overthrowing the king because they were told bad things would happen to them. We can tell that the Chain of Being was affected in Macbeth because of what some of the characters say in Act 2 Scene 4 after King Duncan has been murdered. â€Å"A falcon tow’ring in her pride of her place, Was by a mousing owl hawked at and killed† This shows an image of a mouse hunting an owl and killing it which is the reverse of what happens under normal circumstances. Animals are under the king’s rank. The horses also turn to cannibalism, â€Å"And Duncan’s horses†Ã¢â‚¬ ¦ â€Å"’tis said they eat each othe r.† Treason is the illegal act of overthrowing the government or king. Macbeth manages to overthrow King Duncan, which is treason, and at the end of the play Macbeth gets overthrown by Macduff. Just a few years before Shakespeare wrote Macbeth, Guy Fawkes attempted to overthrow King James I. Treason involves people at lower ranks of the Chain of Being moving up the chain, which will include killing and murdering, which are evil acts. Shakespeare wrote Macbeth for King James I, who had just been crowned, to warn him about the revolution that was about to take place. In Act 1 Scene 3 the opening establishes the witches as evil. They act haphazardly and randomly. There words â€Å"fair is foul and foul is fair†, is chanted in a mischievous way. It implies the witches believe that evil is good and they find good repulsive. Not only does this portray their attitude to life but it is also a warning to the audience that there is much confusion and things are not what they may seem to be. Macbeth is also heard to utter these words and show that he is influenced by the witches. In Elizabethan times, witches were usually women rejected by society and represent evil. In the play they have a great influence over Macbeth and intend to involve him in their evil, â€Å"There to meet with Macbeth.† Evil is created around the witches because the witches are instantly thought to be dark and to have a connection with the devil. The feeling of evil is made stronger because the witches meet in lifeless dark places away from society. In Act 1 Scene 1 the witches meet in a desolate place and in Act 1 Scene 3 they meet on a heath. This creates an eerie feeling. The weather reflects the witches’s emotions and in the four witch scenes there is thunder. All this emphasizes their destructive nature. The witches also do not look human. They are supposed to be women but they are bearded. â€Å"You should be women and yet your beards forbid me to interpret † Anyone who does not look ‘normal’ or human may have evil links. In some productions of Macbeth, the witches come across as alien, which can be evil as it’s not the norm. In one film production the witches are naked. It is a human trait to cover up with clothes. When asked where the second witch has been she replies â€Å"killing swine† which shows cruelty for her own amusement. The curses they chant are to cause pain upon others which reflects their own evil behaviour â€Å"sleep shall neither night or day† – the first witch causes insomnia upon Macbeth. In Act 4 Scene 1 the witches used black magic which involves adding ingredients to a cauldron. They use the image of innocence by adding a â€Å"finger of a birth strangled babe† which shows new life destroyed. Many people would say this is evil. ‘That look not like†¦.’ this, said by Banquo, shows us that he fears the witches and is unsure if they are real, on the other hand he confidently asks ‘What are you’, suggesting that he may know of the witches, or even be friendly with them. Although this also has the possibility of being interpreted as Macbeth seeing the witches as unnatural and evil for he does ask about what they are. Macbeth can be considered as being an evil character in that he kills King Duncan in cold blood by stabbing him. It is premeditated as indicated in the soliloquy of his inner thoughts. â€Å"We’d jump the life to come, but in these cases, we still have judgment here.† It also shows selfishness, ambition and self gain for the King’s position. In suspecting his close friend Banquo may want to turn Macbeth in for his crime, â€Å"Wisdom that doth guide his valor†¦to act in safety.† Macbeth knows he must get rid of Banquo and his manipulating character by convincing the murderers and himself that killing him is right. â€Å"Both of you know Banquo was your enemy†¦so he is mine; and it such bloody distance that every minute of his being thrusts against my near’st of life.† He portrays evil in that he is plotting a murder against his friend and influencing others in believing that they are doing the right act in killing him. Others may consider Macbeth to be more of a strong warrior than evil. He goes beyond the limits of a solider in battle for his king and country. Therefore he can be seen as an honorable man â€Å"What he hath lost, noble Macbeth hath won†. Lady Macbeth describes him as having â€Å"Too full o’th’milk of human kindness†, a humanity. Macbeth can be seen as corruptible for ambition but lacking the ruthlessness to get what he really wants. He is a complex character – he has aggression and determination which makes him a successful warrior. However he also has a conscience with a sense of guilt. These contrasts in Macbeth’s character and his attempts to fix them are what make him human. â€Å"Commends th’ingredience of our poisoned chalice to our own lips†. This shows Macbeth to be a reluctant murderer; he is troubled by his conscience even before committing the act. He uses the soliloquy to express his struggle between right and wro ng. Macbeth constantly questions his brutality and his inability to live with himself as a murderer. â€Å"This is a sorry sight†. At the beginning of the play Lady Macbeth appears to be a kind, caring wife to Macbeth but underneath that â€Å"innocent flower† there is a â€Å"serpent†, a scheming and manipulative woman. â€Å"Look like th’flower but be the serpent under’t†. When Lady Macbeth finds out about the witches her determined ambition and her cold nature leads Macbeth astray. Lady Macbeth is so determined to succeed that she calls to the evil spirits to make herself more evil, â€Å"fill me from crown to the toe-top, full of the direst cruelty! Make thick my blood.† On the other hand Lady Macbeth can be seen to be a lonely and frustrated character. She is an ambitious woman in a man’s world where the men have all the power and control. She is often portrayed as being on her own, for instance when reading the letter as Macbeth is at battle and she misses him. She has a driven will with much energy and very little to do. She shows vulnerability and an inwards sense of horror at what she has done but at the same time she is denying these qualities incase she shows a weakness. â€Å"These deeds must not be thought after these ways; so it will make us mad.† In her sleepwalking, Lady Macbeth’s conscience tortures her and she imagines her hands covered in blood. â€Å"The thane of Fife had a wife. Where is she now? What, will these hands ne’er be clean? No more o’that my Lord, no more o’that.† She committed suicide. In conclusion I feel that Shakespeare’s message to his audience is that revolution should be created slowly as the characters at the top of the Chain of Being are not sympathetic to others. This was one of his strong beliefs as Shakespeare was a secret Catholic who supported the pope and was a sympathizer to Guy Fawkes. He also tells the audience that committing evil acts and affecting the Chain of Being ends up corrupting the system. If you are one of the people who committed the acts then, Shakespeare tells us it is hard to clear a guilty conscience. In Macbeth’s search for power, he ends up killing Duncan which leads to several more murders. He started off by being known as â€Å"Brave Macbeth† but once the king was murdered he was corrupted by power. He was defeated by his constant search for more authority and control. Macbeth was only meant to be Thane Of Cawdor and when he managed to become king, he abused his power. Shakespeare’s sends us the message that some people were made to have more control because they could handle it and had the personality trait to control themselves with the amount of power they have. He also sends us the message that too much power corrupts. Many people would say that ambition in the key to success but in Macbeth it is a downfall. Macbeth has the three witches and Lady Macbeth constantly pushing his ambition. Shakespeare gives us that message that having ambition is good but you should go out of your own ability because it may lead to your death, like Macbeth. The relationship between good and evil is very clear to see. The main theme of the play is showing the audience how an honest, regular man can be changed into evil and be dehumanized. He is not evil but instead is surrounded by evil influences such as his wife and the witches. However, goodness does win as Macbeth is killed and the evil dies away with him.