Lockheed Martin Aeronautics Companys Marketing Practices and Term Paper

Lockheed Martin Aeronautics Companys Marketing Practices and Strategies - Term Paper Example How the company applies quantitative and qualitative research in its bid to provide its customers with value is also a subject of discussion under this study. Through an analysis of marketing practices and strategies applied by the company, the study indicates how the company has emerged as the largest defense contractor. The study focuses on all the segments of the market that the company serves, giving examples of products and services that the company provides to the respective market segment. Through this study, an understanding as to the source components that makes up the annual revenues of the company is created, with a special emphasis on the role of contracting as a marketing strategy and practice in subscribing to the revenues of the company. A conclusion and recommendation are also given. This is a company based in USA, formed by a merger of two companies, Lockheed and Martin Marietta in 1995. The company ranks as the world’s largest defense contractor, though it offers a range of product and services in the market. The company has diversified its operations to engage in various market segments, among them aerospace, defense, advanced technology and security (Carl, 2010).Lockheed Martin Aeronautics Company Palmdale, is the location where the company’s Advanced Development Programs division is based. This is informally referred to as Skunk works (John, 2009). The company is involved in the research, design, development, and manufacture of products for use in the fields of defense, homeland security, information technology, and space (Norris, 2011). On top of products provision, the company also provides services in the fields of engineering, manufacturing, technical, and logistics. Lockheed Martin Aeronautics Company has suitable marketing strategies. Having been able to diversify its operation in many segments of the USA economy,

Project Management Software Research Paper Example | Topics and Well Written Essays - 250 words

Project Management Software - Research Paper Example Finally, it is significant that project associated risks are proactively recognized, mitigated and documented (Robb, 2009). A project manager should complete the risk assessment at the start of the project and assign risk ownership correctly so that, at the period of contingency, the risk owner takes the required procedures to lessen the dangers (Robb, 2009). Project management software is capable of planning, organizing, and managing resource pools and creates resource estimation (Robb, 2009). Depending on the complexity of the software, resource comprising of planning and estimation, scheduling, budget management and cost control, resource allocation, communication, collaboration software, decision-making, documentation and quality management or administration systems. The software also permits users to manage, track and control the mid- project status report of project, which will give insight to the sponsors regarding the progress (Robb, 2009). Finally, project management software can give information to diverse sponsors. The information can be used in measuring and justifying the level of effort needed to complete the

The Balanced Scorecard Essay Example | Topics and Well Written Essays - 1000 words

The Balanced Scorecard - Essay Example The Balanced Scorecard Though the balanced scorecard system was originally developed by Kaplan and Norton to be implemented as a technique for performance management and evaluation, the technique is now used extensively by the organizations as a framework for implementation of new strategies in the business by the identification and deployment of the value drivers in the business with an aim to create strategic advantage. The Balanced Scorecard is a management framework comprising of the performance measurement system as well the process of meeting the key strategic objectives for the business. But there are several deficiencies associated with the original Balanced Scorecard framework as designed by Kaplan and Norton. These may be recognized as: The framework does not have a sufficiently codified mechanism to enable the organization to take decision regarding the inclusion and sustainability considerations in the design of the scorecard. Also, the balanced scorecard framework seems to lack the appropriate processes to evaluate risks that are beyond the client related risks. Other drawbacks of the balanced scorecard technique include the dependence of the scorecard on the performance and control features that do not originate from within the organization, the lack of rationality in the original framework of the scorecard model and the validity of the identified objectives based on which the cause and effect mappings are formed. (Banker and Chang, 2004). Also, the balanced scorecard technique does not take into account the effects of external competitive forces and the new technological necessities which are critical in deciding the performance of the organization and play a major role in deciding the risks and future strategies associated with the business. These shortcomings of the balanced scorecard framework can be addressed by including a wider array of people like social and environmental managers effectively in every critical step of the design and implementation of the balance d scorecard and considering the explicit social and environmental risk factors in the different perspectives involved in the building of the scorecard framework (Hoque, 2012). To effectively address the strategic issues created by both the external and internal factors affecting the performance of the organization, a number of techniques should be included in the balanced scorecard building and implementation processes (Merl, 2007). These may include encouraging the collaboration levels between the operations management unit, financial controllers, marketing management and the social or environmental management within the business, integrating a number of innovative strategic indicators into the balanced scorecard which are related to the social and environmental concerns and result in more value creation by the use of these activities and lastly, the identification of the critical strategic concerns related to the operations of the environmental and social wings of the organization . These strategies can be implemented by the use of mapping models and cause and effect diagrams (Kaplan and Norton, 2008). The balanced scorecard is often unsuccessful in meeting its objectives when there

Shakespeare Hamlet Essay Example | Topics and Well Written Essays - 1000 words

Shakespeare Hamlet - Essay Example Through the characterization of Hamlet, Shakespeare is able to investigate and illustrate the nature of insanity in its various forms. In the play Hamlet, Shakespeare portrays the character of Hamlet in a way that supports both the idea that Hamlet is insane and that Hamlet is not mad. In so doing, the author explores the duality of the single human brain, whereby the person shows the due ability of being both mentally unstable and mentally stable all at the same time. This is displayed by Hamlet as being probably very divergent in nature and complex to comprehend in Shakespeare’s understanding of insanity. Readers view Hamlet as a man of reflection rather than a man of action. The notion that Hamlet is not insane is supported by the proposal that he only exhibits insanity so that he can say and behave in the manner he wants and get away with it. In the play by Shakespeare, Hamlet is able to rebuke the marriage of his mother and uncle without getting in trouble. He has for a long time snow had a sneaky suspicion that his uncle could have indeed killed his father to inherit throne and marry his mother. In fact, he calls Polonius a tedious fool and a fishmonger but he walks scot-free. By faking insanity, Hamlet is not only able to get away with whatever he utters, but he is also able to act in cruel manner towards Ophelia. Ophelia, his girlfriend is in fact convinced beyond doubt that Hamlet has gone crazy. Hamlet is scolded by Gertrude for upsetting his uncle but Hamlet is able to evade the situation by letting his insanity as he conducts an investigation on what could have actually happened to his father. However, Hamlets ability to think and speak in a lo gical way shows that he is not really insane as portrayed throughout the play. Hamlet is as rational as everyone else when he is around his friend Horatio. In various instances throughout the play, Hamlet shows his trust in Horatio. Moreover, Hamlet acts irrationally and speaks out his opinions about

The Republic of Panama Essay Example | Topics and Well Written Essays - 750 words

The Republic of Panama - Essay Example at could ensure the reclamation efforts were designed for the attainment of full sovereignty over the whole territory as well as for securing its independence in economic, political as well as on cultural matters. With the main aim of the changes being the achievement of complete freedom of the country’s social organization at the local level, it would be possible to insinuate that the changes would be of great benefit to the country. Some of the other objectives that would be beneficial include enhancing the people’s capacity to cooperate with people from the external world, and autonomy in making decisions related to its foreign affairs (Conniff, 2012). These changes led to the enhancement of the country’s productive capacity, which is a consideration that is likely to be beneficial not only to the whole community, but also to the trading partners. The changes stopped the appropriation of the country’s energies, which were exploited by supranational economic powers. For this reason, the changes were necessary for securing the nation’s autonomy, thereby emphasizing that the country has its inviolate territory (Conniff, 2012). This stresses the fact that the country has the sole use of its territory, which is strengthened by the development of a community that is aware of its history and that it is united in pursuing actual social justice. The treaty between the United States and Panama, signed in 1903, made it possible for the United States to construct and operate the canal joining the Pacific and Atlantic oceans across Panama (Conniff, 2012). The treaty provided the United States ability to occupy, control and use approximately 10 miles the width of the Canal Zone in perpetuity. In this case, the U.S. would hold full sovereign rights of the area, which led to numerous conflicts between the two countries in during the 1660s and 1970s. In restitution, the United States assured the independence of Columbia. However, this treaty, among others that were

Consumer law Essay Example | Topics and Well Written Essays - 3000 words

Consumer law - Essay Example You must take it in the condition in which you found it. This statement by itself does not shield the seller from liability. Under section 6(2)(a) of the Unfair Contract Terms Act 1977, as against a person dealing as consumer, liability for breach of the obligations arising from section 13, 14 or 15 of the 1979 Act (seller’s implied undertakings as to conformity of goods with description or sample, or as to their quality or fitness for a particular purpose); cannot be excluded or restricted by reference to any contract term. Dealing as a Consumer is defined under section 12 of the Unfair Contract Terms Act 1977.1 An individual deals as a consumer when he neither makes the contract in the course of a business nor holds himself out as doing so the other party does make the contract in the course of a business. The second hand good was not bought in a public auction, and therefore the burden of proving that the purchase was not made as a consumer lies on the seller either because the seller did not sell in the course of business or the buyer did buy or held out to buy in the course of business. The mere fact that Andy had paid the purchase price from his business account does not lead to a conclusion that he was dealing in the course of business and not as a consumer. In fact, his intention was to use the car principally for shopping and collecting the children from school but he did expect occasionally to use it in his business for urgent collections and deliveries of materials. Under section 14(2A) of the 1979 Act, goods are of satisfactory quality if they meet the standard that a reasonable person would regard as satisfactory, taking account of any description of the goods, the price (if relevant) and all the other relevant circumstances. Furthermore, under section 14(2B), the quality of goods includes their state and condition and the following (among others) are in appropriate cases aspects of the quality of goods— The description of the

The name China most likely came from the Qin Dynasty Essay Example for Free

The name China most likely came from the Qin Dynasty Essay The name â€Å"China† most likely came from the Qin Dynasty (pronounced â€Å"Chin†), and has had a great impact on Modern China. While the Qin Dynasty only lasted 9 years, the impact of the Qin Dynasty and Emperor cannot be underestimated. Ancient Chinas’ Qin Dynasty united China into a solid union under a legalist form of government, created beautiful yet functional art, and had an Emperor that standardized the currency, measurement and script of the country for the first time. The Qin family was the first family to unify China as a whole, after being the most powerful family during the Warring Period. The Emperor managed to standardize measurement, currency and written script across all of China to improve communication. The Qin Dynasty is also famous for its’ beautiful and unique art that has lasted even up to today. The Qin family came to power in 221 BCE as the most powerful family after the Warring Period (475-221 BCE) in China. After essentially winning China over from the other families, the Qin Emperor quickly united China to avoid another Warring Period. China was ruled under a legalist form of government, like the late Qin state had been ruled by. The land of the China was divided to 36 commanderies, which were in turn divided into sub countries. Each of the commanderies had a civil governor, a military commander and an imperial inspector who had to report to the Emperor (China Culture par. 2). The Qin was not the most culturally advanced family, but had the strongest and largest army of the warring families during the time before the Qin Dynasty. In order to keep order the Qin Dynasty rulers utilized many new warfare technologies and tactics, especially in the cavalry divisions. Another lasting impact of the Qin Dynasty is the power of a leader’s personality in China. Even after the end of the Qin Dynasty, the next Dynasties based their practices on many practices of the Qin Dynasty. Although the Qin Emperor was not well liked (China Culture par. 4), he brought together his country into a solid state with good communication between the people and the Emperor. From serving in the afterlife to protecting all of China, art in this Dynasty was beautiful as well functional. Many families during the Warring Period built walls to protect their land (Great Qin Wall par. 2). It was not until the Qin Dynasty started the previously built walls were connected into a 5,000 km wall (Great Qin Wall par. ). The wall stood for many centuries, and sections of it still stand today, however the Great Wall that you see today has either been rebuilt over the over all or constructed completely new in the Ming Dynasty. The sections of the Qin wall that still stand are well preserved and had stood the test of time. This wall not only stood as a means of protection, but as a symbol of power over the other states and to the Emperor. The most famous pieces of artwork of the Dynasty are the 7,500 clay sculptures that make up the terracotta army in the burial chamber of the Emperor. These sculptures were placed in the chamber in place of the servants that used to be buried with Emperors, to protect and serve in the afterlife (China Culture par. 3). The sculptures are outfitted with real weapons, chariots and pottery horses. Each face and pieces of armor were carved individually so that none of them look exactly the same (Hollihan-Elliot 15). These pieces of art had functionality, and were unique to China and the Qin Dynasty. The Qin Emperor standardized many things to further his country and improve communication across the large mass of land. Writing and numbers were standardized in the written script to improve officials’ communication with each other and the Emperor. During the Warring Period, many different types and variations of scripts were used, making communication difficult for everyone (China Culture par. 3). Standardizing written script into a single script was less confusing for the people who ran the vast country. Cart axel measurements were standardized and made equal all over China. Cart wheels made deep ruts in the soft paths and cart that did not have the same width wheels and axels had difficult times travelling on the imprinted roads (Dynasties of Asia par. ). The carts were needed to bring things for trade in and out of the main cities, and if they could not travel properly on the roads, the shipping was delayed or the carts toppled over, losing varies supplies and food. Currency was simplified into a round copper coin, with a square hole in the center for stringing them on the rope. These coppe r coins completely removed the bartering system (Dynasties of Asia par. 3). These standardizations, most of which are still in place today, more solidly unified China and helped pushed the influence of China and its culture forward. Ancient Chinas Qin Dynasty had beautiful, unique and functional art, was the first true unified China, and had an Emperor who standardized the country. This Dynasty is the greatest Dynasty simply because these things, many of which have stuck around for centuries in Chinese culture even up until today. While the Qin Dynasty was short, its legacy has lead other, better Dynasties up to what they were. Most other Dynasties practiced were tweaked based on the Qin Dynasty, making it the greatest Dynasty in Chinese history.