Case Study 2 Example | Topics and Well Written Essays - 750 words

2 - Case Study ExampleTo stop this effect, Delta Grand Pacific has taken some measurable and actionable strategies. They atomic number 18 Awareness Generation New and existing clients seek value and service quality. In the case where most of the customers are from Japan, a country with strong incorporated culture, they need to be communicated and interacted in a proper way. Sales reps are trained and instructed accordingly in order to build awareness about the hotels services and value by building personal relationship between the company and the customer.Changing Room rolls As Average Room Rate and Occupancy Rates are indirectly proportional to each other, a trade off must be achieved between the two. Offering an attractive to date flexible room rates can attract likely customers.Exploring New Market Potential Sukhumvit Micro market, the place where the hotel is located, is surrounded by different competitors. actual corporate customers visit the hotels in a usual basis. The m arket is saturated, and an increase in competition definitely curb down the business. Therefore choosing new maturation industrial sectors can lead to success.Targeting intermediaries Ground operators acts as a liaison between the hotel and the overseas holiday companies. Creating a good relation with these intermediaries results in promotional material of hotels services and values by the ground operators operating at the bottom level.Alternative Approach As existing Airline Company is not going to extend its contract, the most practical alternative way of doing business is by managing relation with others and set up negotiation with them. By negotiating with a prospective customer, existing business profile can be changed. For example- Previously it was at an average 850 baht per year from airlines industry, but after negotiating with another prospective client, the average is estimated to increase to a whopping 1200 bahts per night per year.Yield