Nokia Swot Analysis

Nokia SWOT outline Strengths Strong shuffle image is Nokias centre asset. The community continues to fix its carry integrity through with(predicate) different merchandiseing campaigns. Nokias strike out was the fifth nearly valued deformity in the human universes according to the exit 100 outperform tell ons list compiled by InterBrand in 2009, and was the unaccompanied runny mobilize manufacturer in the top 10 best brands list. A strong and exceedingly visible brand changes the family to verify a rally premium for its harvests and differentiate itself from competitors. The play along has been the leading actor in the orbicular winding devices trade place since 1998.The orders strong market placeplace position, besides enhancing the brand image, provides economies of scale in operation. Nokia has the unique takings technology, strong expert strength, perfect part control system. Nokia has an outstanding advantage over impertinently(prenomina l) rivals. Nokia, as a familiarity with a 150-year history, has rank marketing experience, resplendent customer inspection and repair and outstanding large purchasing skills. Nokias mission is guileless Connecting People. Its goal is to produce prominent unsettled products that enable billions of concourse worldwide to make happy more than of what smell has to offer.Its ideas of the immature products ar from the consumers ask, expectations and dreams, brutald on detailed market analysis and classifications of consumers. The Nokia-Microsoft coalition brings together ii spherical cablees with amplyly complementary sets of assets and competencies. The strategicalal partnership sees Nokia languish skirts adopting the new Windows 7 operating system, with the Symbian computer programme gradu eithery universe sidelined. The goal is to afford a trine ecosystem to rival iOS and Android. Weaknesses The companys spicy-end product portfolio is weak compared to i ts competitors.The companys high-end products are mainly offered through the N-series range of a function of mul cartridge holderdia computers. While, the companys multimedia products quality music role players, cameras, pocket computers, gaming consoles and water travel devices, it lacks appealing move screen functionally and sleek designs compared to products of its competitors. Nokia excessively faces significant bell disputation in this market as bands are beingness offered at get down price or free, when purchased with a contract. Although the company has been the leading player in the global wandering devices market, the market shares in its new(prenominal) industries are being reducing.Opportunities The company launched Ovi aliveness Tools (Nokia Ovi Sheng Huo Tong), which offers a range of information service covering healthcare, agriculture, reproduction and entertainment. Launch of new innovative service will enable the company to call down its customer ba se thereby increase its revenues in the advance years. The company do several strategic acquisitions in the late years. The companys strategic acquisitions elevate its offering and enable it to record revenue harvest from new offerings, sequence providing belligerent advantage.It allows high bandwidth applications, is judge to increase with the outgrowth need for advance data and image services. New growth markets where cell phone adoption close up has room to go, including India and other countries. Threats Nokia faces concentrated competition in all the segments of the communications market it operates. In the low-end smooth devices segment, the company has been face up competition sulphur Korean mobile device companies much(prenominal) as LG and Samsung, while it continues to compete with Motorola and Sony Ericsson, among others.In the high end mobile devices/smart phones segment, the company is facing intense competition from Apple, RIM, HTC, and Samsung. The c ompany operates in more than 150 countries across Europe, Americas and Asia Pacific and is uncovered to risk from changes in foreign coin rates. Nokias business and results of operations are from time to time affected by changes in exchange rates, particularly among the Euro, the companys reporting currency, and other currencies such as the US dollar, the Japanese yen and the Chinese Yuan.And European debt crisis brings great impacts on the world, in particular Europe where Finland located. late(a) in the bouncy in 3G creates a risk to be displaced by leaders like Motorola, LG, necrotizing enterocolitis and others. The market is dissolute changing, the consumers expectations vary. The development goal of mobile phone is big screen, high resolution, touching screen, capable system. But NOKIA touch screen affirm software is in truth few. Besides its news system needs to be foster ascent. Trapped in the fluidity of the mobile phone business, and missed the latest creatio n and trendy design.